Case Study, CleanTech · NYSE: BCHT · USA

Environmental technologies for the future.

Birchtech is a cutting-edge company specializing in advanced activated-carbon technologies for sustainable air and water treatment. Dart built its brand from scratch and runs its digital presence, turning deep technical expertise into a credible, recognizable, public-company brand.

Brand built from the ground up · Ongoing social & content

Objectives

What Birchtech needed

Build the brand

Establish a cohesive brand identity, logo, brand guide, messaging and website, within a competitive market.

Strengthen digital presence

Improve visibility and audience engagement across social channels for a technical, B2B audience.

Communicate credibility

Clearly convey Birchtech's expertise, values and milestones as a forward-thinking, publicly-listed company.

Brand Story

A brand built from scratch

Dart partnered with Birchtech to develop and evolve its brand in a competitive market, refining messaging and tightening visual consistency to position Birchtech as a credible, forward-thinking organization.

That story came to life in a brand film: clean-air technology, real environmental impact, and the company's hard-won fight to protect its IP, told in one clear narrative.

Brand strategy Messaging & positioning Brand film Visual identity

Stills from the Birchtech brand film, written and produced by Dart.

Brand Book

One identity, consistently applied

A complete brand system, primary typefaces, the Sea Blue and Deep Aquamarine palette, and a flexible logo lockup, so Birchtech looks like itself everywhere it shows up.

Website

A website that earns trust

Dart designed and built Birchtech's website, communicating its clean-air and water-treatment technologies, milestones and investor story in a clear, functional, credible way.

From the homepage to investor-facing updates, the site gives a technical company a confident, modern face online.

Social Media Presence

Telling the milestones

Dart manages Birchtech's social presence across all platforms, turning company milestones into crisp, on-brand announcements.

Birchtech social post, WEFTEC the water quality event

Birchtech social post, now listed on NYSE

Birchtech social post, ~$78M patent-infringement judgment

Analytics

Consistent growth across social & web

A focused, data-driven strategy delivered sustained year-over-year growth, followers and engagements climbing across LinkedIn and X, with website traffic and organic visitors trending steadily up.

Birchtech growth charts, followers, engagements, website and organic traffic

“

Dart Marketing has increased Birchtech's social media engagement. The team is organized, communicates updates efficiently, holds weekly meetings, and collaborates through email and messaging apps. Moreover, Dart Marketing executes tasks quickly and has a high-level collaboration approach.

Stacey HyattBirchtech Corp, “Full-Stack Marketing”

Scope of Engagement