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Case Study - QSR · Pakistan

Creative that keeps up with KFC.

CGI films, campaign artwork, OOH and merch, Dart handles KFC Pakistan's creative output across campaigns, built to keep one of the country's busiest brands moving fast on social.

Objectives

What KFC needed from us

01

Digital presence & engagement

Strengthen KFC Pakistan's digital presence and boost engagement across social media platforms.

02

CGI-led storytelling

Introduce visually compelling CGI content to enhance brand storytelling.

03

Youth-first campaigns

Create targeted campaign creative that resonates with younger audiences.

The Work

Campaign by campaign

Real work, shipped for real campaigns, from CGI films to deal artwork and brand merch.

CGI Film

Ramadan Bucket Deal

A larger-than-life CGI bucket placed in the heart of the city to announce the Ramadan Bucket Deal, modelled, animated and composited fully in 3D.

1,774 likes Instagram Reel Full CGI production
Minar-e-Pakistan Ramadan Baithak CGI
Minar-e-Pakistan CGI
Reel · 1,774 likes
CGI Film

K-Zing

A CGI building-takeover launch film for K-Zing, oversized props and balloons landing on the skyline to give the launch real street presence online.

880 likes Instagram Reel Product launch
K-Zing CGI still
Artwork still
Reel · 880 likes
CGI Film + Artwork

Strips Chips Dips

Neon CGI billboard takeover announcing the Strips Chips Dips deal, deal communication turned into a piece of city spectacle.

Instagram Reel Deal communication
Strips Chips Dips CGI billboard still
Artwork still
Reel
Product Launch · CGI + Animation

Mexango Wings - Let's Mex It Up

The launch creative for KFC's new Mexango range, the Mexinger Burger, Mexango Wings and Salsa Dip. We built the key artwork and animated it for billboards and social.

New launch Animated billboard Social adapts
Campaign Artwork + OOH

Yaari KFC Wali

Campaign artworks for the Yaari KFC Wali platform, friendship-first creative adapted across social, storefronts and night-lit billboards.

Social adapts OOH billboards Storefront branding
Yaari KFC Wali campaign artwork Yaari Wali OOH billboards
Deal Artwork

Shaheen Deal

Price-point artwork for the 9pcs bucket deal, bold, green, unmissable creative built to move fast on social and in-store.

9pcs Bucket · Rs. 999 Social + in-store 100% Pakistani owned
Shaheen Deal artwork
Shaheen Deal
Rs. 999
9pcs Bucket
We're all feeling green! 100% Pakistani owned Limited Time Offer
Merch Design

KFC Merchandise

Brand merch designed end-to-end, hoodies, sneakers and tumblers that turn the brand into something fans actually want to wear.

Apparel Sneakers Drinkware
KFC merch, hoodie, sneakers, tumbler
KFC sneaker merch design
KFC Explore the Drip merch store
Process

How the CGI gets made

From a raw location plate to a CGI moment that feels shot, not made. The same reel, at every stage of the pipeline.

1
Shoot, location plates captured on the ground
Shoot

Location plates captured on the ground.

2
3D wireframe view, props modelled and matched to the scene
3D wireframe

Props modelled and matched to the scene.

3
Adobe Premiere view, rendered passes brought together in post
Edit & composite

Rendered passes brought together in post.

4
Final view, a CGI moment that feels shot, not made
Final view

A CGI moment that feels shot, not made.

Scope of Engagement

Services delivered

Social Media Management
Brand Management
Video Production
Content Marketing
Print Marketing Collaterals
Ongoing social media strategy & management
Quarterly CGI campaigns
Annual brand performance reviews
Print marketing collaterals
Tech Stack
Adobe Figma Blender Hootsuite
Dart Marketing brought a fresh perspective to our campaigns while staying true to the brand. Their team is quick, collaborative, and understands how to balance creativity with execution. From ideation to delivery, everything was handled smoothly, and the output met our expectations. It's been a solid experience working with them.
Ayesha AbubakarKFC Pakistan · “Full-Stack Marketing”
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