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Case Study, Retail Tech · B2B App

Making an ordering app the easiest choice a retailer makes all day.

For Raftaar, we handled end-to-end social media execution, platform-ready static creatives, motion assets, and short-form videos that clearly communicate the app's features and value to retailers, with consistent branding and high visual recall across Raftaar's digital presence.

Raftaar billboard campaign
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Content Pieces Produced
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Social Media Collaterals
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Community Members
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Print Media Produced
The Brief

Trust first, friction last

The objective was to position Raftaar as a reliable, always-available ordering platform for retailers while clearly communicating its speed, range, and simplicity. Focus was placed on building trust and reducing ordering friction.

Objectives

Position Raftaar as the dependable ordering platform, fast, wide-ranging, simple. Build retailer trust and cut friction out of every order.

Achievements

Clean visuals and structured communication clarified Raftaar's value proposition; simplified messaging supported stronger retail understanding.

The Work

From app screens to billboards

Raftaar app interface creatives Raftaar social media posts Raftaar outdoor campaign
Scope of Engagement

Services delivered

Brand Management
Video Production
Content Marketing
Social Media Management
Creative Direction

Raftaar continues to be supported through ongoing design and content execution for app visuals and brand communication, alongside social media to improve clarity for retailers.

Tech Stack
Figma Hootsuite Meta Business SuiteBusiness Suite PsPhotoshop AiIllustrator Adobe Creative CloudCreative Cloud
Dart has delivered quality work on time and is responsive to the client's needs. The client is impressed with their understanding of business and geographic dynamics and the audience's communication tone. Customers can expect an energetic and young team.
Irfan ul HaqRaftaar, “Campaign Execution”
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